Research and Markets has announced the addition of the "Global Anti-Counterfeit Packaging Market 2015-2019" report to their offering.
The Global Anti-Counterfeit Packaging market to grow at a CAGR of 16.23% over the period 2014-2019
Anti-counterfeit packaging is the process of providing a secure packaging to products to reduce counterfeiting or imitation. The packaging not only helps companies to reduce losses incurred because of counterfeiting but also improves the safety of packaged goods. Governments in various countries are taking strong measures to stop counterfeiting by spreading awareness among consumers as to how to identify the counterfeit products. The practice of counterfeiting is widespread in developing countries as consumers are unaware about the process of product authentication.
One of the major trends in the market is the growing demand for traceability. With the rising educational level, people have become more conscious about their health and safety, and are ready to pay extra amounts for genuine products. They want to go for products that contain traceability tags and authenticity certificates.
According to the report, one of the major drivers in this market is the growth of the healthcare industry. In recent years, demand for pharmaceutical products has increased sharply because of the growing population, improved purchasing power, and increased fitness awareness among people.
Further, the report states that one of the main challenges in this market is the need for high investment. Product traceability and authentication equipment are expensive, which acts as a hurdle for companies adopting these anti-counterfeit systems.
Key Vendors
3M
Avery Dennison
DuPont
SICPA
Zebra Technologies
Key Topics Covered:
Executive Summary
List of Abbreviations
Scope of the Report
Market Research Methodology
Introduction
Market Landscape
Market Segmentation by Technology
Market Segmentation by Application
Geographical Segmentation
Buying Criteria
Market Growth Drivers
Drivers and their Impact
Market Challenges
Impact of Drivers and Challenges
Market Trends
Trends and their Impact
Vendor Landscape
Key Vendor Analysis
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