Julie Passey of Taylor Box has witnessed the production of hundreds of thousands of branded packages and boxes of every size and shape imaginable over her 17 year career with the company. Taylor Box manufactures premium brand packaging for world renowned companies including Martha Stewart, Titleist & Foot-joy Worldwide, Harvard Business School, Crabtree & Evelyn, and many others.
As Director of Design & Engineering, Julie is passionate about her work with the company. From working on the manufacturing side with mechanics and machine operators to working on design and production, she most enjoys seeing the end result of her team's efforts, "I get to see our customers' products in our packaging, or I read a letter of appreciation from one of our customers using our box as a selling tool – it's a great feeling."
Julie was excited to share two recent projects involving Mohawk paper. The first project, for Sferra Fine Linens was made using Mohawk Superfine Ultrawhite. Taylor Box utilized offset printing with two PMS colors and then foil stamped the lid a gloss white. The resulting box is simple and elegant in design, with outstanding ink adhesion and eye catching foil stamping. Truly high end packaging for a premium brand.
Another stunning high end packaging project involving Mohawk was recently developed for Crabtree & Evelyn. Mohawk Superfine Eggshell Ultrawhite 80T was selected for the packaging of Crabtree & Evelyn's new Heritage Collection line, a collection of four limited edition Eau de Cologne scents, including Sevillian Neroli, Neapolitan Bergamot, Hungary Water and Old Windsor.
The classically designed boxes were offset printed with four colors, 11 PMS, featuring varnish and embossing by AM Lithography, a print service provider of the finest quality.
The Crabtree & Evelyn Heritage Collection Eau de Cologne brand packaging is another example of how fine paper, high quality printing and expert design and packaging can come together to beautifully represent a premium consumer product.
