Experiential Retail Destination Debuts in Westfield San Francisco Centre
Just as Polaroid pioneered instant photography over 75 years ago, Polaroid Fotobar is reinventing how consumers interact with our digital photos today. The fun, new experiential retail concept is now open in San Francisco at Westfield San Francisco Centre (865 Market Street). Customers will experience the instant gratification of printing their memories and bringing them to life to decorate their world. This new location joins four other micro-stores recently opened in Los Angeles and San Jose.
Polaroid Fotobar at Westfield San Francisco Centre is on the second level next to Lady Foot Locker and Cache. Hours of operation are Monday through Saturday, 10 a.m. - 8:30 p.m. and Sunday, 11 a.m. - 7 p.m.
The innovative 300-square-foot micro-store is instantly recognizable by its cube shape and iconic Polaroid Color Spectrum logo. Customers are invited to take a seat at the Fotobar and transform their pictures instantly - from their smartphone, Facebook or Instagram - into three different size Polaroid pictures which can be collected in unique Polaroid shadowboxes or other Polaroid picture accessories. Professional and knowledgeable retail associates known as "Fototenders" are available onsite to help at every step of the way.
"Polaroid Fotobar can help you 'liberate' all those wonderful photos of family and friends you captured over the holidays, taking them from your phone and Facebook timeline to your wall at home," said Warren Struhl, the company's founder and chief executive officer. "Polaroid Fotobar is all about recapturing the magic of creating cherished pieces of art with your pictures, which will make meaningful gifts for loved ones or help you get organized for the new year."
Polaroid Fotobar has an extensive selection of custom frames, displays and unique photo products crafted from a variety of materials including canvas, acrylic, metal, glass and bamboo. In addition to a refurbished '80s classic like the Polaroid 600 Series OneStep instant camera, one of the original box camera designs, Polaroid Fotobar also features the brand new Polaroid Cube lifestyle action camera for $99. Weatherproof, shockproof, mountable and built to handle everything you can imagine, the Polaroid Cube features a distinctive 35mm square,one-button design, a rugged, rubberized exterior, and built-in magnet allowing it to attach to bicycle handlebars, helmets and more.
In November, Polaroid Fotobar launched its first micro-store retail concept in Culver City and has followed with Westfield shopping center locations in San Jose, Santa Clara and Arcadia. Two more stores will debut in January in Roseville and Canoga Park. These seven micro-store locations are joining traditional stores currently operating in South Florida and Las Vegas.
www.polaroid.com
