To meet growing demand for highly personalized direct mail campaigns, IWCO Direct, a leading provider of direct marketing solutions, has expanded its industry-leading digital platform with the addition of Océ ColorStream® 3900 digital inkjet presses at its facilities in Chanhassen, Minn. and Hamburg, Pa. The added equipment provides for even greater capacity to produce highly personalized direct mail packages while providing significant postal savings.
IWCO Direct has made significant investments in technology that provide its customers with increased opportunities to deliver the right message, to the right person, at the right time through direct mail. With the latest installations, IWCO Direct has added six Océ ColorStream 3900 digital inkjet presses across its platform since January of 2013. It also recently installed an Inveloper® wrap-based finishing system at its Chanhassen facility which integrates with IWCO Direct's digital print technology to produce more creative and personalized outer envelopes and offer selective inserting.
"Our digital platform is more than just a print platform. Combined with our Proprietary Intelligence model, it is a powerful marketing tool that allows our customers to enjoy improved return on their marketing investment through higher response rates and lower postage costs," explained Jim Andersen, IWCO Direct chief executive officer. "We are committed to leading the direct marketing industry with strategic investments in technology that make direct mail more targeted, more powerful and more efficient to produce."
Digital Platform Lowers Postage Costs
Postage costs have always been a key concern for direct marketers. An additional benefit of IWCO Direct's digital platform is the ability to provide single-stream optimization for deeper geographic concentrations and the ability to qualify for Saturation and High-Density Carrier Route rates.
