The Parisian printer chose MGI's solution to offer flat and raise spot coating to its customers.
Magenta Color, who is split into three offices over Paris, acquired a new spot UV coater, the JETvarnish 3D from the French manufacturer MGI. The company believes, after more than 18 months of operation, that the results are very positive. "We have significantly increased our turnover and enriched our customer base. Customers are very excited to participate in designing their spot varnish jobs. After validation on the screen, they can leave with their proof within fifteen minutes" explains Gilles Bensemoun, CEO of Magenta Color.
Magenta Color, whose customer base is very diverse and accounts for instance the great Parisian hotels, art galleries and fashion companies, had conducted a market study before buying the JETvarnish 3D. "During our market research, we realized that the spot coating market was based of 80% of flat jobs. Only 20% of the market was ready to move to 3D spot coating. This enables us to eliminate all other solutions which offered only 3D raise effects, "explains Gilles Bensemoun. The choice was therefore focused on MGI's equipment because of its ability to manage indifferently the varnish with and without 3D/raise effect, as well as an incredible productivity of 3,000 B2 sheets per hour. "With the MGI JETvarnish 3D, I definitively attracting new end customers that were out of our reach. I also started to recruit new accounts and agencies that now entrust us with their value-added achievement, "notes Bensemoun, who offers a maximum reactivity of 8 to 24 hours to deliver a job. Magenta Color printing now wants to upgrade its equipment by acquiring the RIP JETvarnish 3D for the automated variable data printing using a built-in barcode reader.
Magenta Color, which employs 15 people, makes most of its turnover with digital work done with an HP Indigo press 5500 and the rest in offset.
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