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Publish Asia 2015: Asia's Leading News Media Event Coming to Bangkok

Publish Asia 2015, the annual Asian newspaper conference from the World Association of Newspapers and News Publishers (WAN-IFRA), and the Asian Media Awards 2015, are set to take place in Bangkok, Thailand on 28 to 30 of April.

For its 16th edition, Publish Asia will focus on case studies showing how media companies across the globe are defining and implementing innovative strategies to consolidate their print operations while building up sound foundations to secure digital growth. Over 400 newspaper executives from Asia Pacific and the Middle East are expected to attend the three-day event.

"Following the outstanding success of the World Newspaper Congress, which was held in Bangkok in 2013, Publish Asia's main industry partners unanimously voted for Thailand as their preferred venue for Publish Asia 2015. Going back to Bangkok was therefore an easy decision to take for WAN-IFRA." said Pichai Chuensuksawadi, Editor in Chief of Post Publishing and Chairman of WAN-IFRA's Asian Pacific Committee.

Gilles Demptos, Director Asia of WAN-IFRA, said: "Bangkok remains one of Asia's favourite destinations. The warm support of the Thailand Convention and Exhibition Bureau, Tourism Authority of Thailand and Thai Airways International and the vibrancy of the Thai newspaper industry make it an ideal venue for organising an inspiring and exciting event. Publish Asia will also be an opportunity for Asian news publishers to show solidarity and support in challenging times to their Thai peers."

Publish Asia 2015 will cover the management, advertising and editorial aspects of the newspaper and news publishing business. It will include the following events:

The CEO Conference will look at how the media landscape is changing and how publishers can adapt and define their strategies to ensure a successful future.

The Newsroom Summit, held in cooperation with the World Editors Forum, will tackle the problems and challenges facing Editors, Managing Editors, News Editors, Chief Reporters and all those who are involved in leading and managing newsrooms in a multiple media environment.

The Advertising Summit aims to cover the latest trends that are currently transforming the relationship between media companies, advertisers and agencies.

The Printing Summit will present recent innovations in newspaper production that can contribute to reduce costs or generate new revenue streams from print.

The Expo will showcase the latest technology and service offerings for optimizing newspaper production on print as well as on new media platforms, while one-day learning seminars will offer in-depth insights on specific topics.

Two masterclasses will offer in-depth insights on visual communication and storytelling in the age of the tablet - under the leadership of Mario Garcia - and on how to develop more effective ad sales operations, under the guidance of Eamonn Byrne.

Winners of the much-awaited Asian Media Awards 2015 will be presented during the Asian Media Awards Gala Dinner on 29 April.

Confirmed speakers at Publish Asia 2015 include:

Yves Bougon is President & CEO of Hearst Fujingaho (Japan) and Managing Director, East Asia of Hearst Magazines. He oversees the activities of this company in China, Taiwan, Hong Kong and Korea. Across their magazines sites and e-commerce portals, they focus on a "User first" strategy which includes optimizing content and campaigns using data management strategies.

Nada Tielu is Head of Native at Fairfax Media's mobile unit. At Publish Asia, she will explain how her company grows mobile revenue from two sides; advertising and subscribers' revenue. Nada will then present in-depth insights into a Sydney Morning Herald's new product case study.

Helje Solberg is editor and acting CEO of VGTV, Schibsted's web-native TV venture. VGTV is a next-generation business investment which aims at growing substantial audience among video-centric, tablet-using, smartphone-punching millenials.

Pit Gottschalk is Managing Director of Content Management at Europe's largest newspaper group, Axel Springer. A former head of the CEO's Office, Pit will give in his keynote presentation at Publish Asia's opening session some insights on Springer's strategy for growth, including Merger & Aquisitions in the digital sphere and the much debated multimedia revamp of its flagship daily, Bild.

Mario Garcia, Founder and CEO of Garcia Media is one of the world's most famous media guru. He has completed close to 700 consulting projects in 120 countries and won over 300 SND Awards. He will present at Publish Asia his vision for multimedia storytelling in the age of the tablet.

Vachara Vacharaphol is CEO of TrendVG3, the broadcasting and digital arm of Thairath, Thailand's largest daily newspaper. Khun Junior will explain TrendVG3's journey for launching a new TV channel from scratch in Publish Asia's "From newspaper to broadcaster" session.

Frédérique Lancien is Digital and New Business Director at Groupe L'Equipe. In this position, she developed new digital businesses and products for France's leading sports newspaper. She will present her group's latest achievements at the CEO conference, as part of the "Diversifying Revenue Streams" session.

Helena Phua is Executive Vice President, Asia/Pacific for the International New York Times. She will outline INYT's approach to growing its business in Asia and share some of the exciting new print and digital initiatives being launched in the region throughout 2015.

Jeongdo Hong, Chief Executive Officer of Joongang Ilbo Media Network (JMNet), a leading multimedia company in South Korea, will discuss the challenges of launching a TV channel and the synergies found with his group's other media. He will speak at the session "From newspaper to broadcaster" on April 30.

Pedro Monteiro, Product Manager for Digital Paid Content at Impresa Publishing specialises in developing new digital media products for various publishing brands. He will present at Publish Asia the new tablet edition of Portugal's daily of reference Expresso and share its cross-media paid content strategy.

www.publishasia.com

 

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