WAN-IFRA's World Publishing Expo 2015, which will return to Hamburg from 5 to 7 October, takes the motto "Learn. Lead. Launch", and will reflect the needs of the news media industry in times of change.
The Expo, the world's largest trade exhibition for the news publishing industry, brings together the best solution providers and suppliers to the industry with news media companies that are launching new projects and exploring new revenue streams. Nearly 7,000 visitors from 100 countries attend last year's event.
The World Publishing Expo, organized by the World Association of Newspapers and News Publishers (WAN-IFRA), attracts increasing numbers of digital visitors and suppliers every year as well as production technology innovators. This year's event will feature a new Expo App to provide easy communication before, during and after the show. Guided tours on specific topics will connect visitors and exhibitors easily.
Public workshops -- in the form of two "Media Port" open stages, will offer a world of learning experience on a variety of subjects, featuring case studies from successful media companies. Topics include programmatic advertising, monetizing mobile, big data, inkjet printing and more.
Specialized workshops on color print quality and wearable devices will also be offered.
Hamburg is one of the most dynamic media centers in Europe and an ideal location for World Publishing Expo 2015. Together with Hamburg-based media institutes and the City of Hamburg itself, WAN-IFRA will present the Media Innovation Day on Wednesday, 7 October, which will promote talent and innovation at the intersection of content and technology.
Innovation Tours will be offered to some of Hamburg's most advanced companies and media labs, like Spiegel Online, Google, media start-ups and new research approaches far beyond recent business models.
"Our team is working to improve the Expo experience for exhibitors and visitors," said Sérgio De Oliveira, Director of Exhibitions at WAN-IFRA. "We are eager to welcome visitors from all over the world to Hamburg and will do everything to make the show a true highlight of the publishing year."
www.wan-ifra.org
