Laura Mercier, one of the world's top makeup artists, chose HCT Group's full turnkey service to develop the stunning Fairy Dust Eye Shimmer collection.
Created exclusively for Holiday 2014, the ultrafine loose powders bring a pop of light-reflective, pigment-rich color to any look. Each shade can be worn alone, or applied on top of your favorite eyeshadow, for a luxuriously luminous finish in one effortless stroke.
The globally renowned brand chose from HCT's comprehensive range of stock packaging, opting for the Pro Powder eyeshadow pot to compliment the loose pigment formulation.
The mess-free pot features a cleverly designed inner cone that ensures just the right amount of loose powder is picked up by the natural bristle, built-in brush. The design also reduces the risk of product spillage, making this product ideal for on-the-go makeup application.
Debra Lowe, Director of Product Sales, HCT Group NJ comments:
"It has been an absolute pleasure to work with the Laura Mercier team on this exciting project. Laura Mercier is very much involved in the development of new products and shade matching, and she worked very closely with the HCT | Beauty team to create the Fairy Dust Eye Shimmers. HCT originally presented the formula to the brand at Cosmoprof Bologna last year, and together we worked with Laura and her team to develop the five stunning shades. The Pro Powder packaging with brush applicator further enhances the smooth application of these beautiful loose pigment powders. Each shade can be worn alone or over eyeshadow, delivering excellent color pay-off with exceptional adhesion to the skin.
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