"Concepts by Edelmann" is the lead topic for the international packaging group's presence at interpack this year. Seven conceptual terms represent the system producer's services. They depict the extremely varied market requirements of its customers in the Beauty Care, Health Care and Consumer Brands areas. Edelmann is thereby creating customer-focused transparency for its wide-ranging service portfolio by offering suitable services in terms of advice, production and process design for every individual customer need.
Performance, Excellence, Security, Efficiency, Sustainability, Digital and Future are the seven concept and solution packages that Edelmann is using to present itself at interpack 2014.
The international packaging group is thereby turning the focus to customer requirements, which it is looking at holistically and satisfying with services put together accordingly. "The tasks of packaging are complex. To ensure that convincing solutions are realised, the big picture has to be kept in sight", says Edelmann Managing Director Dierk Schröder, describing the approach of "Concepts". "Every solution package in itself or in combination with others is the basis for individual customer packaging. In connection with this, we rely on the dynamic process of creative further development."
The "Concepts" bring together services that are based on Edelmann's technological, creative and process-oriented expertise. They include forms and finishes for successful presentation at the POS as well as construction, graphics and applications for therapy-supporting pharmaceutical packaging and the use of integrated components to make packaging part of multi-channel communication.
Focussing on multi-channel communication
Packaging as a brand ambassador with multimedia enhancement represents a key area in which Edelmann is presenting new developments at the world's leading trade fair in Düsseldorf. These include packaging with an integrated 2.4-inch screen (40 x 50 millimetres). When the folding carton is opened, a video of up to 60 minutes in length is started automatically. Usage information or details regarding the origin of the products contained can thus be displayed vividly through moving images.
Edelmann is opening up a new dimension to brand experience with electronic elements on packaging. Integrated LED lights illuminate attention-grabbing designs or impressively stage product benefits, like, for example, the flash on a camera. Sound elements round off the sensory experience. Folding cartons can, for instance, play product information or music when opened.
Another development is the so-called Touchcode. This element, which is invisibly applied in a printed image, transforms folding cartons, vial cards and leaflets into interactive media. Through the touch of a smartphone or tablet, the Touchcode brings digital content directly onto the display. Contact-free data transmission using near-field communication is possible using a label integrated into the folding carton.
www.edelmann.de
