Coty Prestige called on Alliora to create this promotional set-up boxe for Florabotanica, the eau de parfum by Balenciaga.
Highly subtle packaging, which once again highlights the 2D cardboard and decoration know-how of Alloria.
The originality of this "dome case" resides in the dressing-up of its lid.
To showcase the packaging design and to create the illusion of entering into the deepest depths of this mysterious garden, Alliora has opted for layers of overlapping paper.
The cardboard lid (thickness 1.6mm) is totally covered with full-colour printed grain paper, itself covered with printed hollowed paper, with a satin varnish finish. An audacious technique, considering the numerous and large hollowings, but the trompe-l'oil result is remarkable: the look sinks through the trellis, into the exotic, opulent plant life.
Inside, no concessions in the quality of the finishings: Eau de Parfum 100ml, body lotion 100ml and Eau de Parfum 7.5ml are housed in a soft-touch white polystyrene thermoformed packaging, covered with a printed wedge-concealer.
A case, 100% made in France, in the Alliora factories, which supply a complete solution: design, printing, manufacture of thermoformed packaging and assembly, up to the dispatch of the packaged case
