Printed Cups Offer Fans Exciting Basketball Designs That Complement NCAA® Partnership
Today the Reese's brand (NYSE: HSY) announced it is launching Reese's Fan Edition Printed Cups, a new line of peanut butter cups with basketball designs printed on them. This is the first timethe Reese's brand will use edible printing technology for its peanut butter cups, which will be available in 10 different designs.
"We are very excited to introduce this new printing technology for Reese's college basketball fans, just in time for NCAA March Madness*," said John Maitrejean, senior manager, Reese's brand. "The basketball-related designs complement our role as the official candy partner of the NCAAand title sponsor of the Reese's College All-Star Game. This is new and exciting territory for us and one that holds a lot of promise for our fans."
There are 10 cup designs with imagery including jerseys, basketballs brackets and basketball terminology such as, "Double Team," "Nothing But Net" and "Dual Threat." The Fan Edition packaging will also feature the NCAA logo as well as a basketball player silhouette.
Reese's printed cup technology prints white, edible ink (in words or images) directly onto the peanut butter cup and has no effect on the taste of the product. Reese's Fan Edition printed cups will be available in standard two-cup bars and will retail for $0.79. The printed cups will be available at select Target and Walgreens stores beginning in mid-February and into March throughout the NCAA Division I Men's and Women's Basketball Championships.
The Reese's brand is the official candy partner of the NCAA and the title sponsor of the National Association of Basketball Coaches' Reese's( )College All-Star Game, which features the top Division I senior basketball student-athletes from around the country and is played the weekend of the NCAA Men's Final Four.
