Waltman Pharmaceuticals expands retail-friendly skin care line for teens and young adults
Waltman Pharmaceuticals has quietly become one of the retail industry's more successful skin care lines because of the company's assortment of highly effective acne medicines with trending popularity and a consumer friendly name.
Beginning in 2014, the current line of ZAPZYT(®) products (with their distinctive 100% satisfaction guarantee) will grow by one and the entire line will get new packaging, designed by one of America's premier branding companies.
The newest addition to the ZAPZYT(®) Skin Care line is the Pore Treatment Gel. ZAPZYT(®) Pore Treatment Gel is a unique patented spot treatment, able to cut through greasy skin and penetrate pores bringing the medication to the heart of the pimple. This product is especially effective for people with sensitive skin, containing aloe vera and other botanicals which help reduce stinging, burning and redness caused by other acne treatments. It also contains linoleic acid to strengthen skin walls helping to reduce inflamed, swollen pimples. ZAPZYT(®) Pore Treatment Gel leaves skin highly moisturized with a soothed feeling.
Waltman secured the services of Landor Associates, one of the world's leading strategic brand consulting and design firms to completely remake the ZAPZYT(®) look for consumers. Landor has done similar branding work for some of the world's most powerful brands, including BP, Cathay Pacific, Citi, Danone, Diageo, Emaar, FedEx, Frito-Lay, the City of Hong Kong, HSBC, LG Group, Marriott Hotels & Resorts, Microsoft, Research in Motion, PepsiCo, and Procter & Gamble.
For the ZAPZYT(® )re-branding, Landor brought forward more of the brand legacy blue and orange colors in a much cleaner and more modern design that has tested very well among targeted consumers. The new packaging also better calls out the brand's long established points of difference among acne products.
