Industry Leaders to Share Insights on Socialization and Printing of Photographic Content in a Connected World
Kodak Alaris experts will headline a number of panels at PMA@CES, educating professional photographers and labs on how soft copy offerings combined with premium output offer consumers a collection of photo products that satisfies their needs to connect, relive and preserve their precious memories. Against this backdrop, senior leadership will discuss how professional photographers and labs should lead with socialization products and digital products that meet a primary consumer need to showcase their important life moments in their socially connected world. This, in turn, can drive physical output orders from these consumers. Consumers today expect to use their professional images in the same manner they do their own images - to share them anytime, anywhere.
"Once photographers meet one of the consumers' most immediate needs - the ability to share their memories instantly - they've now engaged the consumers. They can quickly follow-up with consumers and produce their memories in story form, with their professional lab partner, in albums, books, and other keepsakes, and then complete the collection by preserving their memories for a lifetime in heirloom prints," said Dennis Olbrich, president, Kodak Alaris' Personalized Imaging. "To create these heirloom prints, we recommend silver halide paper. First, silver halide paper offers the greatest longevity for printed images. Second, and equally as important, silver halide paper provides the highest quality, most consistent media with the most reliable workflow and lowest total cost of ownership, all elements that are critical to the success of the professional market."
To present why and how the professional market can embrace this strategy to encourage business growth, three senior leaders from Kodak Alaris will present at PMA@CES, with each panel telling one element of the collective story. Speakers include:
Darren Johnson, Vice President and Chief Growth Officer, Kodak Alaris' Personalized Imaging:
SHARING: How Your Business can Benefit from Changes in Photo Viewing caused by Online Imaging & Smartphone Sharing
Sunday, January 5, 2014
3:00 - 4:15 p.m.
Chris Van Zandt, General Manager & Vice President Film, Paper and Output Systems, US&C, Kodak Alaris' Personalized Imaging
OUTPUT: It's not All On Screen: The Latest Tools, Techniques & Materials for Physical Photo Display
Monday, January 6, 2014
1:15 - 2:30 p.m.
Ed Monahan, World Wide Strategy Director, Kodak Alaris' Personalized Imaging
PSPA Official Business Session: Purchasing, Publishing & Printing in a Digital Ecosystem
Monday, January 6, 2014
3:00 - 4:30 p.m.
