Global Marketing Summit which opened on Saturday, November 21st, at Shahid Baheshti University International Conference Center brought together prominent and seasoned executives from across the world as well as hundreds of top marketing managers from Iranian companies.
Arash Vafadari, the CEO of the Mana Payam Public Relations, and the first speaker at the Global Marketing Summit referred to the unique challenges and opportunities in the communications sector in Iran, saying, "An organization gives different messages to various members of its audience. One of the primary principles of communication is to send the right message to the right audience, and this should be done constantly."
"Communicating with media, regulating bodies, stake-holders, and even communicating with people within an organization requires a strategic communications plan, which is handled by the public relations departments. All activities conducted by the public relations are very important for the survival of the organization; that's why today, public relations has an important status in addition to marketing," he noted.
Vafadari touched upon the significance of consistent and strategic communications under the current circumstances in Iran, saying, "We are in a special and important situation. The private sector is growing and moving forward, and competition has increased. Under such circumstances, we should get closer to observing the principles of communications and international standards. However, we should keep this important point in mind that this should happen after getting to know the Iranian audience and taking into account the conditions in our country. This will make campaigns, marketing programs and public relations efforts, more successful and effective."
Another speaker was Lars Silberbauer, the global social media director at LEGO Group. He spoke about communicating effectively with customers through social media.
"When our children are born, most of them are creative, but only a few of them keep this creativity until adulthood. At LEGO, by offering a product which its idea may seem primitive, we tried to maintain creativity in people until they become adults, so that we would be able to nurture talented individuals for society." he added.
Global Marketing Summit, organized by The P World in cooperation with Mana Payam is being held at Shahid Beheshti University International Conference Center on November 21-22, 2015.
www.manapayam.com
