New Technology Eases Consumer Experience without Sacrificing Security
News America Marketing (NAM), the premier publisher of coupons in the U.S. and Canada, producing billions of coupons annually, announced today that they have patented new printing technology that will make printing manufacturer coupons at home easier for consumers. The new technology utilizes a method that eliminates the need for consumers to download an external application in order to print coupons, yet still maintains the security and controls needed to maintain coupon integrity and security.
Acknowledging the need for more efficient print-at-home coupon technology, News America Marketing worked for over two years to formulate the ideal solution to address wide-spread consumer frustration with existing printable coupon programs. The groundbreaking result is a solution that benefits both manufacturing and consumer constituencies by giving manufacturing clients the print security they need without requiring an application download by the consumer. Printable coupon failure rates have been a source of frustration for manufacturers, consumers and retailers, with many abandoning the tactic altogether. The expectation is that the new product will result in unprecedented print success rates and a reinvigorated utilization of this valuable savings tool.
While the new print solution was designed for the web, News America Marketing has also included the ability to allow consumers to print coupons directly from their Apple mobile devices. Users will be able to effortlessly select the desired coupons from our SmartSource mobile application and send them securely to any compatible printer.
"Our goal has always been to provide the most up-to-date, creative technology in the industry," said Marty Garofalo, CEO, News America Marketing. "We recognized that there was an opportunity for improvement in the way our coupons were printed, so we worked tirelessly to identify and develop a new method that would integrate the highest levels of technology and security, while making printing easier for consumers. The fact that this solution has received a patent speaks to the innovation and commitment of our digital technology team."
"News America Marketing worked with two industry-leading technologies, Adobe Reader Extensions through Adobe technology provider Datalogics, and ThreatMetrix's Trust Defender. Adobe Reader Extensions is a capability of Datalogics PDF Java Toolkit and a powerful security solution that allows customers to seamlessly print in the cloud, significantly reducing print failures. ThreatMetrix uses digital fingerprinting technology to interrogate the machine so that coupon providers are protected from multiple download opportunities."
"With our patented print solution, we no longer have to consider sacrificing consumer satisfaction for security," said Henri Lellouche, SVP, Digital, News America Marketing. "This is going to be a game-changer within the industry, providing premier service to loyal SmartSource.com savers and paramount security to our all partners and clients."
News America Marketing is currently Beta-testing the print solution, with the official roll-out of its new print product scheduled for May 2015.
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