Economic Daily continuously strengthens its high competence as a medium closely connected to the economic growth of China and invests in two new UNISET lines.
Economic Daily plays an important role as a bridge between the government and the Chinese enterprises. The Newspaper has a circulation of about 800,000 copies per day.
Under responsibility of Central Propaganda Commitee of Communist Party of China the Economic Daily is the Newspaper with most creditable position and greatest influence in regard of economy in China. Economic Daily is an important channel to transfer the information regarding policy in economy. In China and also abroad it is an important window to understand China's economic development.
Strategic Approach of Economic Daily
Economic Daily continuously strengthens its high competence and intends to become one of the most influential and biggest economic newspapers in the world. Economic Daily has 60 offices in China and more than 20 offices abroad. The Economic Daily Group consists of nine Newspapers,.five Magazines and of two Publishing Houses. Moreover, a Central Internet Portal, a Printing Factory and an own Business School belong to the successful Chinese group.
The Printing Factory
Economic Daily´s printing factory had been founded in 1983. Today it is leading the printing quality committee of the Chinese Newspaper Association. The printing company itself did win many domestic prices for printing quality and technical management. At present Economic Daily printing factory has 220 employees. The annual print volume is counted with 100 Million sheets broadsheet. At the printing site 30 newspapers titles and periodicals are printed. Besides Economic Daily e.g. China Population News, China Business News, Entertainment News and Beijing Morning Post are printed there.
UNISET presses and future-proof investment
The two new UNISET presses of manroland web systems at Economic Daily printing shop will replace several old presses and are expected to go into production in September 2015.
The newly constructed building of Economic Daily is designed with fifteen floor levels above ground and three underground floors. All printing equipment will be installed in underground. The decision for the German manroland web systems' high-speed, full color single width double circumference UNISET press with a speed of 80,000 copies per hour was made by a tender process based on common international tender principles. "We are very happy that Economic Daily has the confidence into manroland web systems technology and finally made the decision for our equipment based on the best price-performance-ratio. We would like to emphasize the strong commitment of manroland web systems for this strategically very important project", so Dr. Frank Tietsche, Vice President Sales of manroland web systems GmbH and Wu Xinxin, Deputy General Manager Web Division of manroland Greater China.
Strategic Partnership
In connection with signing of the contract the Deputy General Secretary and director of Economic Daily's printing factory, Xie Lianlian emphasizes his full confidence in future strategic cooperation with manroland web systems. "We are convinced that manroland web systems will offer us high quality and best-in-class service. The new machine will lift us to a higher printing quality level and ensures us more competiveness in the market", states Xie Lianlian. Deputy director of Economic Daily printing factory, Zhang Jianzhong, declares: "This is our first time of co-operation with manroland web systems. The German company is well known for his high quality and has high creditability in the market. We highly appreciate the good project support during the project realization."
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