Listening & Monitoring: the formula behind innovation from Guandong
Guandong, visual communication trendsetter, operates in the European market following a business model based on two main assets: listening to the client and monitoring trends. A think tank feeds into R&D activities, giving rise to innovations by Guandong. And to do this, it is important to have a clear idea of who our clients are, where trends and emerging needs are coming from, and who the real decision makers are along the supply line. "Our customers are European distributors and OEM, but, for years, to boost demand, we have being the advocates for a culturalization process downstream our market approach, contacting end users and above all, printers, who for us are the real decision makers," says Edoardo Elmi, President of Guandong – "Printers are the ones who bring the creative ideas of clients and agencies to life. These ideas often need to be translated in order to be realised, and this is why we engage in a constant dialogue with printers, who then guide clients in their choice of most appropriate media to achieve the results they desire."
"Listening&monitoring" is behind the winning formula that allows us to perceive the weak signals coming from the digital market and to offer a range of solutions aiming to increase our market share. This approach is behind Guandong's innovative products, making previously impossible applications now possible, such as the Magnetic & Ferro Sheeting line for dynamic decoration of fixed structures, and the One Way Vision NIGHT&DAY for Window Graphics.
Our cutting-edge media contribute to pushing the boundaries for those in the VisualCom industry, opening business to new markets and applications. The latest revolutionary product from Guandong is the brand new NANO-TACK, which has overturned the rules of Window Decoration, by bringing Spot Déco to life, providing answers for current communication trends based on speed and instant results. NANO-TACK can be quickly applied to any flat surface without the need for adhesives; it is easily washed and can be removed an infinite number of times. This makes it ideal for innovative uses in interior decor, store decoration, trade show layouts and in-store promotion, and since its launch, it has met with both amazement and approval from professionals in the trade.
"We have realized that the indoor sector is fast growing compared to the outdoor one, with an 18% share and a growth trend of 107%. Visual communication has moved from outside to inside, and this applies to stores as much as to public and private facilities," says Daniele Faoro, Managing Director Sales at Guandong – "Visual communication media need to allow prompt creation of immediate messages, for a specific moment and a specific context." NANO-TACK is the first truly revolutionary solution for Window Spot Déco. Window dressings that first of all needed to comply with the times, operating methods and steps of the traditional supply line, can now be managed just in time by the staff in store. "The revolutionary nature of this product lies in its ability to bring 2.0 communication speeds and reaction modes into an analogue environment, making it possible to update a Facebook page cover photo or the home page of a company web site. With NANO-TACK, indoor communication has become every bit as versatile; for example, a passing storm can become a sales opportunity, simply by adding a last-minute promo for handbag umbrellas".
