The Splendour of VisualCom
VisualCom's trendsetter Guandong has announced a prestigious European-level partnership with KD – Kunstdünger, an internationally recognized company offering three-dimensional visual communications solutions. Following its winning alliance with HP, which moved Guandong to the frontline of Latex technology popularization and led to refinements of certified Latex supportive materials by Guandong's R&D department, the company is now aiming to round out the life cycle of printed materials with the excellence of exposition systems proposed by KD – Kunstdünger.
Edoardo Elmi explains the strategy that has given life to this new collaboration: "Every civilization passes through 3 phases: dawn, splendour, and decline. The era of digital printing has gone through the first of these – the dawn – and after 25 years, it is well on its way to splendour. Splendour can be obtained through a combination of 3 components: excellent support materials, a technologically advanced printer and an excellent structure where to install the printed materials. This is where Guandong's constant commitment to an active role in all three phases comes in. In the field of supportive materials, we are investing in R&D of innovative products that can expand our market shares. On the technological front, we are partners with some of the best printer manufacturers, such as HP and Roland, with whom we maintain a constant dialogue in order to maximize performance in terms of colour effects, stability and resistance. Rounding out the supply chain, we have extended our research into installation systems by initiating a synergetic collaboration with KD – Kunstdünger, with the goal of offering solutions to our clients that ensure the best quality printing. Hence, we focus on installation systems that are performance-optimized, stable and above all attractive, in order to create the beauty that characterizes (now and even more so in the future) the age of splendour of digital printing".
This is where the synergetic partnership between Guandong and KD – Kunstdünger stems from. In fact, the ranges of products offered by the two companies are complementary: the best materials from one and the best installation products from the other. This synergy extends not just downstream (and hence, to the products being offered) but also upstream (i.e. to the distribution network): in fact, both companies have consolidated networks at the European level. This collaboration will capitalize on the complementary nature of the products offered during market encounters via a reciprocal involvement in events and fairs, in order to continuously fuel the invaluable reservoir of European trends, permitting the two companies to stay a step ahead by proposing innovative solutions.
