Speeches and demos to find out about how to face a tired market with Digital Printing tool
Backed up by the success of the seminar "Growing in a stagnating economy", HP, Guandong and 3M - return to speak with one voice on the occasion of HP Latex Tour. A travelling event, sponsored by Viscom Italy, born out of the synergy of thoughts and intents of the promoting companies.
These three companies are different in business, size and history, however they share a very important idea: listening to weak signals makes possible to perceive the latent needs and create new markets. All thanks to Research, Insight and Expertise, ingredients of a recipe apparently easy, which has not been followed so far by graphic arts operators, used to work in a fast-growing market as it was digital printing one up to a few years ago. The common goal of the three members of VisualCom - Dario Morelli (HP), Fulvio Rohrer (3M) and Edward Elmi (Guandong) - was to share ideas and methods for the purpose of learning to listen to the weak signals and seize new opportunities able to let your business grow.
"We keep repeating that we operate in a mature market" - says Edoardo Elmi, Chairman of Guangdong – "Certainly there is a bottom weariness, but nothing will change until the digital printer remains a simple printer. It is necessary to specialize in something different from printing in itself, to 'think up' new professions starting from digital printing as a means and having the goal to realize specific works with this technology. The digital printer can and must change himself into a glass decorator, into a vehicle wrapping specialist, into an interior decorator and much more. Only if we specialize in something, possibly within our professional passions, we can achieve high levels, new targets and act positively on the volume of our own business. It will also be easier to communicate to the world our own specialties, quickly going beyond the narrow area of the current area of expertise."
What is important is to propose the right products for customer specific needs; so you start the process of share expansion. And it is the reason why, during the HP Latex Tour, the speakers have presented real examples of the potentials of a creative use of some innovative products, such as Latex technology with its advantages and new films for the backlighting and the interiors upgrading; and, furthermore, the Magnet Visual Com, introduced by Guandong, that is the duo Ferite/Magnetic, a support that exploits the possibility of applying up to 6 layers of Ferite on a Magnetic surface.
""If you are proactive, you will quickly realize the potential of the Magnet Visual Com" - says Daniele Faoro, Sales Director EME of Guangdong - "It is the ideal solution for those owners and decorators of stores and bars who require rapid changes of fitting to highlight promotions and discounts, or who simply wish to change their messages in accordance with the daily specialties and timetables. Who deals with interior decoration is not aware of the features of products such as Visual Magnet Com, but digital printer is! The ex-digital printer/neo-specialist in interior décor, who knows the potentialities of this innovative media, will meet and seduce his new target soon. Moreover, he will create continuous needs in customers, making a client a faithful customer. Considering that in Italy there are more than one million café that could exploit the peculiarities of a creative use of innovative solutions such as this one, it follows a remarkable potential expansion of the market share."
Many others examples of applications had been presented on the occasion of HP Latex Tour, all characterized by a high growth potential. "We were honored to have taken part in this event with HP and 3M. Its goal was to offer a training and some information to operators." – says Edoardo Elmi – "Guandong is a young brand, but we can affirm to have a big experience thanks to our know how, gained from decades of experience in the production and distribution of media for screen printing, lithography and, now, digital printing."
