First of its kind in the Capitol's transit system; Fourth transit network for OUTFRONT
OUTFRONT Media Inc. (NYSE: OUT) today announced that it that it has partnered with the Washington Metropolitan Area Transit Authority ("WMATA") to debut a digital advertising pilot program within eight Metrorail stations, a first of its kind for the DC Metro area.
The 72" digital flat-panel, wall-mounted displays feature interactive HD split-screens, which show advertisements and also provide real-time customer information, including train arrival and departure times as well as station and local area maps with dynamic navigational guides.
"This is an exciting time in OOH," said Jeremy Male, Chairman and Chief Executive Officer of OUTFRONT Media. "Digital displays are changing the media landscape. With our partners at WMATA, we are able to enhance the riders' journey, and allow our advertisers to reach consumers during their commute in a sleek and seamless way."
OUTFRONT and WMATA expect that this initial installation of ten displays will expand throughout the system. Combined with OUTFRONT's existing digital media networks in New York, Miami and Atlanta, OUTFRONT Media is the nation's leading provider of digital media in transit.
"WMATA and OUTFRONT have enjoyed a long partnership and this program is yet another example of how we can, together, improve the customers' experience," said Dan Langdon, General Manager of OUTFRONT Media in Washington, D.C. "It provides a highly sought after media form for Washington area advertisers and businesses, and increases safety and security as a benefit to the municipality."
Digital advertising displays have been installed in ten high-circulation downtown locations, including Pentagon Station and the bustling transfer hub, Metro Center Station.
www.outfrontmedia.com
