OUTFRONT Media has signed a new transit advertising services contract with the Metropolitan Atlanta Rapid Transit Authority (MARTA), one of the nation's largest public transportation systems, as announced today by Jeremy Male, chairman and CEO, OUTFRONT Media.
Effective on January 1, 2015, this new agreement has a five-year initial term that can be extended for up to two additional years and is expected to generate a minimum of $25 million in revenues for the Authority. Combined with its other transit relationships, including New York, Los Angeles, Miami, and Washington, DC, OUTFRONT Media is North America's largest transit advertising business.
"We have a strong commitment to the public transportation business, and are excited that both OUTFRONT Media and MARTA will reap the benefits of this growing market. We are delighted to continue this relationship," said Male.
MARTA is the only rapid-transit system in the Atlanta metropolitan area. It is the eighth-largest rapid transit system in the United States by ridership. Formed in 1971, MARTA operates a network of bus routes linked to a rapid transit system consisting of 48 miles of rail track with 38 train stations. MARTA operates primarily in Fulton, DeKalb counties and will soon extend its services to Clayton County in 2015. MARTA also provides bus service to two destinations in Cobb County, and rail service to Hartsfield-Jackson Atlanta International Airport. MARTA also operates a paratransit service for disabled customers and seniors. As of 2013, the average total daily ridership for the system (bus and rail) was about 420,000 passenger trips.
