FUGA Life in Rexam 12 oz. Sleek® Cans is First Energy Drink to Partner with the National Breast Cancer Foundation®
"The healthy energy drink YOU'LL FEEL GOOD about drinking." That's the mantra of the newest member of the Aquarena Beverage family, FUGA Life, which has hit the market in 12 oz. Sleek® Cans from Rexam.
Developed with a new formulation that features no artificial ingredients to promote health and well-being, FUGA Life was created in partnership with the National Breast Cancer Foundation® (NBCF). It features a pink lemonade flavor and a proprietary blend of 100 percent natural caffeine from Yerba Mate, green tea and coffee beans for an all-natural energy boost. Additional ingredients include green coffee bean extract, famous for appetite suppression and fat burning properties, Moringa, a super-food that contains essential amino acids and Reishi mushrooms to help enhance the immune system. The result is a multi-functional beverage that fits well into the NBCF's mission to promote a healthy lifestyle.
The National Breast Cancer Foundation is one of the most recognized and respected breast cancer charities in the world, committed to finding Help for Today . . . Hope for Tomorrow®. Every purchase of FUGA Life supports the NBCF's goal to raise awareness about the importance of mammograms in the early detection and treatment of breast cancer.
"We are so proud of this partnership with the National Breast Cancer Foundation," said Miguel Camarena, creator of FUGA Energy. "Not only does their endorsement speak to the authenticity of our healthy energy beverage, but it is also a great opportunity for us to help raise money for this very important cause. And working closely with Rexam, we have introduced FUGA Life in a great-looking pink can that proudly displays the breast cancer awareness ribbon and NBCF logo."
FUGA, which includes Original and Sugar-Free, is also the Official Energy Drink of the Arena Football League (AFL). With this sponsorship, the company is involved in many AFL events and has a patch highlighting its brand on the home jersey of every player in the league.
Aquarena chose Rexam Sleek cans because they provide the ideal size to deliver FUGA's healthy energy boost, and the slim shape is easy to hold and helps the products grab consumers' attention. The company also benefits from the additional inherent advantages of aluminum cans including portability, durability and recyclability. Aluminum cans are the most sustainable beverage container in the world, as they are recycled at more than double the rate of other beverage packages.
Rich Grimley, president and CEO, Rexam BCNA, commented on how the 12 oz. Sleek can will continue to help FUGA strengthen its brand and expand its business. "This is the ideal packaging choice because it stands out on store shelves with the best in colorful, reflective graphics, while also delivering superior recycling, filling, distribution and retail display economics."
FUGA Life is available at Albertson's locations in Arizona, Nevada, Colorado, Utah and Texas and at Walmart stores across Arizona, with plans for continued national expansion.
www.rexam.com
