Excellent quality and service have characterised the supply of high-impact self-adhesive labels from Essentra Packaging to Greased Lightning, the UK's fastest growing car care brand.
The Greased Lightning range offers a variety of cleaning and protection products for car exteriors and interiors, including the market-leading Showroom Shine. The range was launched into the UK though a TV shopping channel and is now also available on the Greased Lightning website as well as a growing number of retail outlets including garden centres and general merchandise stores. The success of the range has seen year on year growth of 20%.
The products were originally supplied from the USA and when manufacturing commenced in the UK, brand owner Greased Lightning Ltd wanted to source the packaging locally as well. "Both the technical capabilities and service standards set by our American suppliers were extremely high and we needed to ensure that these were replicated when we moved to the UK," explains Sam Hogan of Greased Lightning Ltd.
"Initially this proved something of a challenge but once Essentra was recommended to us, we found our ideal partner. The Essentra team's manufacturing expertise is matched by an impeccable attention to detail and a commitment to the highest levels of service. They always have our best interests at heart and are great to work with. They have never let us down and the result is high quality labels, which are cost-competitive and always produced and delivered to our requirements."
Because the packs were originally developed for TV shopping, the label designs feature bold colours and designs that help to catch the eye and communicate the quality of the products. The labels are printed in seven colours with strong single colour backgrounds that distinguish the different product types combined with illustrations of the products in action on bodywork, tyres, wheels and interiors. Each label covers the entire pack and the overall effect is dramatic and bold.
The laminated substrate provides a high-end gloss finish and also ensures the durability of the label so it maintains its quality image in the home and while in use.
"The use of labels for the Greased Lightning range demonstrates how they provide the ideal communication format to generate the necessary impact, attention and information when the products are demonstration on television or viewed online," comments Simon Wildash, head of marketing for Essentra.
"At the same time, the labels are practical and hard-wearing in order to ensure they look good on the product in use."
