Award-winning Essentra Packaging will be at Interpack 2014, on 8th -14th May, with an impressive series of developments which can integrate the multi-functionality of easy opening, reclosing, informing and protecting into packs across the consumer and healthcare sectors.
Visitors to stand C20 in Hall 07 at Messe Düsseldorf will be able to see how Essentra has built its global reputation on a leading-edge portfolio of labels, tapes, cartons, leaflets and security technology. Its products combine acclaimed design and technology, and are trusted by manufacturers and brand owners in end markets such as food and drink, pharmaceutical and healthcare, household and industrial, and paper and board.
And in an Interpack exclusive, on show for the first time will be AquaSense™, the brand new label innovation from Essentra Packaging. AquaSense™ has been designed to help maintain and control the moisture content within packs ensuring the goods do not dry out and are kept fresh – giving consumers more control than ever over the products they buy.
Part of Essentra Packaging's Protect range, AquaSense™ is the first example of Essentra's Active Label Technology and has been developed and jointly patented in conjunction with Essentra Porous Technologies. Its unique absorbent AquaSense™ pad is activated by the consumer on opening the pack or tub. The pad is placed under a tap and soaks up a specific amount of water which it then releases it within the pack, keeping contents fresh, controlling humidity and reducing product waste due to goods drying out.
Focusing on healthcare solutions Essentra's cartons, including the Parenteral Paper Pack (PPP) which delivers a new concept in display boxes designed specifically for fragile items such as vials, bottles and syringes, will be shown. Also among its innovative leaflet formats on display are PiggyBack™ and Triple PiggyBack™, two or three folded leaflets glued together back to back in a compact design and Plurium™, a multi-page booklet with more space for information but compact when folded.
The new Re:Close TapeTM from Essentra Packaging enables brands to maximise the combined benefits of resealability, consumer communication and product protection in an easy-to-apply tape. Developed in response to growing consumer demand, and durable enough to withstand repeated use, with Re:Close TapeTM consumers can keep the product in the original pack between uses. This adds to convenience, retains branding in the home to encourage repeat purchase, and can even enhance environmental credentials by minimising food waste caused by spillage or leaving a pack open.
A variety of overt and covert tamper and authentication solutions can be built into healthcare and consumer product packs to meet individual needs, such as holography, patron security inks and taggant systems, integrated on-pack authentication, tamper-evident labels; and combined tamper and authentication solutions.
Martin Dallas, Managing Director – Essentra Speciality Technologies, says: "We are proud to be at Interpack with a range of products that are at the forefront of current thinking, bringing different strands of pack functionality together and helping brands give consumers a more active relationship with their packaging.
"We also want to take the opportunity to talk to our fellow innovators about how they can adopt these technologies and take them forward. AquaSense™ is a key example of this and we look forward to hearing how this Active Label technology can be developed even further."
Essentra Packaging's presence at Interpack follows an award-winning year for the company, which was honoured to receive a UK Packaging Award in the Design Team of the Year category; a second consecutive Asian Manufacturing Award, and a Sustainable Package Technical Award from the 4th China Package Technology Forum.
