At the recent Graphics of the Americas show in Miami Beach, Florida, Color-Logic--developer of the Process Metallic Color System--drew nonstop crowds anxious to see how they can produce sparkling metallic special effects using conventional printing processes.
Discussing his success at the show, Color-Logic Director of Sales and Marketing Mark Geeves commented: "As print service suppliers and graphic designers seek to differentiate their capabilities in a lackluster print market, the Color-Logic process is rapidly gaining recognition. At Graphics of the Americas, attendees from throughout the Western Hemisphere were standing in the aisles in front of our booth throughout the show. We were particularly gratified by the interest shown by graphic designers. Color-Logic came away from the show with a wealth of sales leads and outright sales made at the show. In a time when many suppliers see trade shows as an expense with little reward, Color-Logic continues to demonstrate the power of an innovative process whose time has come."
