Color-Logic-the leading software supplier for decorative effects and metallic colors for printing processes--has announced a 2014 campaign called Driving Demand For Your Brand. Discussing the campaign, Color-Logic Director of Sales and Marketing Mark Geeves commented: "As Color-Logic enters its fourth year supplying the worldwide printing market, we have developed a campaign to assist our licensed printers, our technology partners, and the brand clients we both serve. The Color-Logic Driving Demand For Your Brand campaign focuses on how print can be used to differentiate brands in the marketplace and thereby increase sales."
Printers now recognize they are their own brand. Yet a majority of licensed Color-Logic printers have neither the resources nor the time to develop their own marketing programs demonstrating the power of print today. Such programs are necessary to help brand managers, advertising agencies, and graphic design firms understand what is possible in print today. In response to this need, Color-Logic has created its Goodies Vault, containing more than 70 files with 200 images ready for use in printers' marketing programs. Color-Logic also makes an entire series of sales tools available to help printers demonstrate the value of print to current and new clients.
Graphic Designers, in their academic and on-the-job training, receive very little education about how print works-particularly with regard to metallic printing and decorative special effects. Color-Logic plug-ins for Adobe software enable designers to add decorative effects to their creations in seconds, rather than the hours or days currently required. In addition, Color-Logic provides licensed designers with nearly 20 educational videos showing how to create an unlimited number of decorative effects and use the 250 Color-Logic metallic colors.
Brand Managers are under constant pressure to reduce the time from concept to production. Moreover, brands today have more product versions (SKUs) than ever before. Differentiation from the competition has never been more important when developing marketing collateral, labels, or packaging. Also critical today are getting to market faster and maintaining product costs. The Process Metallic Color System from licensed Color-Logic printers enables brand to produce the wow! factor they seek, using only five inks to produce 250 metallic colors and a variety of decorative effects without postfinishing.
