Memjet announces that OEM partner New Solution has incorporated Memjet technology into its NS LION label printer. The NS LION is an end-to-end, label printing solution that coats, prints, laminates, die cuts, slits and finishes labels in a single inline process. The NS LION enables converters to easily incorporate digital technology and produce small volumes of high-quality, customized labels for a fraction of the capital cost of digital or flexo alternatives.
“The emerging generation expects a consistent yet cohesive brand experience across a more dynamic product mix, requiring a new approach to label production,” notes André Jacques, VP sales and marketing, New Solution. “To operate in this new ‘instant-response’ culture where smaller volumes represent a growing portion of the industry, label converters need flexible, integrated solutions. The NS LION enables converters to meet those market demands and produce high-quality labels in a fast, affordable and integrated way.”
A Single Inline Digital Workflow
The NS LION combines an affordable price, with its ease of installation and cost-effective use of media. This means label converters can profitably produce high-quality short runs from 100 to 50,000 labels.
The NS Lion coating feature lets converters leverage their less expensive flexo label stock and apply the right coating inline with no additional steps. That process makes the production of digital labels with specialized coatings more cost-effective than UV and aqueous inkjet printing alternatives.
By utilizing Memjet printhead technology, the NS LION produces a 1600 x 1600 dpi output that equals the quality of offset at a fraction of the cost.
“All of the time-consuming setup work involved in flexo printing has been compressed into a fast, easy workflow that requires virtually no setup time,” says Manuel Martinez, product developer at New Solution. “Using the inline capabilities of the NS LION means less setup, fewer steps and a faster production of customized labels.”
