New SDC Application Merits Dedicated Senior Marketing Executive
PURE Bioscience, Inc. (OTCQB: PURE), creator of the patented silver dihydrogen citrate (SDC) antimicrobial, today announced that Bridget Tinsley joined PURE in the newly created position of Vice President Market Development. Tinsley will be responsible for both expanding the market for SDC as a food contact surface disinfectant and sanitizer and leading the future commercial applications of SDC as a food safety aid in the processing of poultry, meat and produce. Tinsley has nearly fifteen years of food industry and food safety experience with diverse expertise across global food programs, territory sales, account management, and laboratory research and business development.
Prior to joining PURE, Tinsley served as Senior Food Safety & Regulatory Specialist with Thermo Fisher Scientific. She previously served as the Manager of Global Food Programs for Underwriters Laboratories, LLC, where she was responsible for numerous global initiatives, including validation/verification services, and business development. Prior to joining UL, Tinsley conducted extensive research on antimicrobial solutions and delivery systems. She was the project leader for the approval and adoption of the antimicrobial treatment Sanova® in the meat, poultry and produce industry. Tinsley was instrumental in the development of a commercial pathogen reduction solution and helped take a startup company to the point where it was acquired by an industry leader. Tinsley is a Director and Secretary of STOP Foodborne Illness, a public health and food safety organization.
Tinsley earned her Masters of Science in Food Microbiology from Kansas State University.
"With Bridget's experience, we believe that she is the right leader at the right time for PURE. We are confident in her ability to bring our new SDC Direct Food Contact antimicrobial successfully to market, and to expand our market penetration of SDC as a food contact surface disinfectant," said Hank R. Lambert, PURE's CEO.
Tinsley stated, "SDC will certainly be one of the most important advances in food safety for food processing/manufacturing in many decades. I feel privileged to lead the effort to bring this important direct food contact antimicrobial to market. I believe SDC has the capability of eliminating pathogens as a threat in the processing of poultry, meats and produce. Everyone in the supply chain, from farmers to processors to consumers, should welcome this game-changing advance."
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