Industry, the mass consumer sector, retail and distribution will find solutions to make them more competitive
Hispack is giving a new twist to its trade fair model and is forming an alliance with leading companies from different packaging consumer sectors in order to identify the needs and major trends that are defining the development of new packaging and Point of Sales Advertising (POSA).
At its next edition -which will be held from April 21st to 24th in Fira de Barcelona's Gran Via Exhibition Centre- Hispack will match its exhibits with the real requirements of demand, having a particular effect on processes, sustainability, new materials, smart packaging, personalisation and intra-logistics, among other areas.
"Companies that purchase packaging and POSA come to Hispack in search of packing and packaging-related solutions that allow them to be innovative in processes and products in order to increase their competitiveness and sell more", said the President of the show's Organising Committee, who considers that "the fair has to promote innovation in packaging, attracting as exhibitors new companies that can resolve the challenges raised by consumer sectors".
In this way, the show, in which 1,500 companies are expected to participate, will cover the life cycle of packaging, presenting innovative applications for all industrial, mass consumer, retail and distribution sectors. The organisers estimate that 35,000 trade visitors from the food, pharmacy, chemical, cosmetic and perfumery sectors, among other specialities, will attend.
Challenges raised by purchasing companies
Various leading companies in Spain from these packing and packaging consumer sectors, such as Vichy Catalán, Miguel Torres, Nestlé, Gallina Blanca, Danone, Henkel, Isdin and Puig, have already been involved in defining the major challenges that are setting packaging trends and will require answers from Hispack exhibitors. In this sense, the show has formed a work group of "Guest companies" that is formed by the packaging heads of these firms ¿giving a voice to Hispack's visitors¿, to share technical information and debate problems.
Some of these needs are better sustainability, accessibility and personalisation of packing and packaging; implementation of smart packaging, the search for convenience containers for products that are ready to eat or sell; anti-falsification systems and forms of edible packaging. In this sense, Hispack 2015 expects to grow in number of exhibitors, incorporating specialist firms in these "trend sectors", as well as creating a "Premium" area dedicated to packing and packaging for high-end products.
The Director of Hispack, Xavier Pascual, explained: "Our commitment to the sector is to bring together innovation, technology, knowhow, networking and business inside and outside our borders so that exhibitors and visitors obtain the maximum benefit from their participation in or attendance at the fair". According to Pascual, in this Hispack "we want to involve and listen to clients from the beginning in order to design together with the exhibitors an effective, profitable fair that provides a unique packaging-related experience".
Opportunities for export
Likewise, in accordance with the strategic lines for 2015, Hispack will again confirm its commitment to the packing and packaging industry when it comes to presenting export opportunities in new markets. Hispack will therefore increase efforts and resources to attract foreign buyers, focusing on Europe, the Mediterranean Area and Latin America.
In order to boost synergies in internationalism and increase its power of attraction, Hispack will coincide in dates and venue with Barcelona Tecnologías de la Alimentación (Barcelona Food and Beverage Technologies), Bta. For the third consecutive time, Fira de Barcelona's Gran Via Exhibition Centre will host one of the biggest packaging and food and beverage technology fairs in Europe, exhibiting the different phases of food products, from ingredient to manufacturing process, packing and packaging and its arrival at points of sale. It is worth remembering that the food industry is the biggest consumer of packing and packaging.
"Pack Experience"
Lastly, Hispack 2015 will provide sector professionals with the opportunity to enjoy a world of packaging-related experiences, interacting continuously with experts, technical personnel and other representatives from both supply and demand sectors.
The fair, organised by Fira de Barcelona in collaboration with the Graphispack Association, will host activities featuring scientific, educational, cultural, technological, economic, commercial and marketing aspects related to packing and packaging and POSA. The list includes technical seminars. conferences, business meetings, cultural exhibitions, presentation of reports and of the Liderpack Awards, a leading international contest thanks to their connection with the WorldStars, which recognise the best packaging "made in Spain". Hispack will also integrate the vision of the "Guest companies", providing exchange of knowhow, presenting success stories and requisites that have to be met by packaging, materials, machinery, packing and packaging intra-logistics and processes from the buyer's point of view.
Everything falls under the new stamp "Pack Experience", which transmits Hispack's mission and style of seeing and doing things, recognised and appreciated by companies in the Spanish packing and packaging industry, with which there is total identification. Hispack forms part of its history, is its benchmark fair and shares its philosophy and future challenges
