StayinFront TouchCG® to Help Arla Foods Increase Field Efficiency and Effectiveness by Making It Quicker and Easier to Collect, Access and Analyse Data
Arla Foods UK, leading dairy producer of brands such as Lurpak Butter and Cravendale Milk, has selected StayinFront (UK), Ltd., to provide mobile field solutions that will deliver greater visibility and insight and help drive continuous improvement in its UK operations.
StayinFront Consumer Goods mobile solution will enable Arla to direct and maximize field activities and manage all of its retail execution needs in house. Using iPad tablets, front end sales representatives are able to quickly and easily perform retail activities and collect targeted information. Fully integrated analytics and agile reporting allow Arla to access and analyze current market data and develop strategies to drive business in store.
Phil Burliegh, Controller at Arla Foods - Sales Optimisation Team says, "StayinFront EdgeCG and TouchCG offers us the control, flexibility and functionality to make a big step forward in our in store activities. The user interface is easy to use, the analytical power is excellent and StayinFront's considerable Consumer Goods knowledge made for an easy decision."
Wayne Gallaway Managing Director of StayinFront EMEA said, "We are really pleased to be working with such a high profile global Consumer Goods business, who despite very strong results are looking to utilise the most advanced mobile and SaaS technology available in the market to stay ahead of their competitors."
