Tradewinds, Upstream, and Recharge will use new ad system to increase revenue and improve business operations
NEWSCYCLE Solutions (NEWSCYCLE) has signed an agreement with Norges Handels og Sjøfartstidende AS (NHST Media Group) in Oslo, Norway to install NEWSCYCLE Advertising for the group's international trade publications Tradewinds, Upstream, and Recharge.
The new ad system will manage the end-to-end advertising processes for the print and digital versions of the three newspapers. The publications serve a global audience as news providers in the shipping, oil and gas, and renewable energy industries.
NHST Media Group selected the NEWSCYCLE Advertising system for each of the three publications specifically for its strong browser-based CRM, and for its start-to-finish platform for booking, serving, reporting, and billing operations. The publications will use the new advertising system's business intelligence and analytics tools to make better informed decisions regarding revenue generation and future business strategies.
With NEWSCYCLE Advertising, Tradewinds, Upstream, and Recharge will implement a proven suite of integrated, multi-platform customer management tools designed to deliver unprecedented flexibility in all workflows and business processes. The new system meets the trade publications' demands for its powerful functionality, cross-media ad selling abilities, and the marketing tools to measure ad performance.
"NHST Media Group is a very innovative group and an existing NEWSCYCLE advertising, content and cloud customer. We are proud to extend the relationship to include their trade publications in our advertising system," said Jonas Bringle, managing director of NEWSCYCLE's Helsingborg office. "Tradewinds, Upstream, and Recharge will gain a more efficient way to manage their advertising business processes."
Tradewinds, Upstream, and Recharge have offices in the United States, Singapore and London, and are headquartered in Oslo, Norway.
