NEWSCYCLE Solutions announces an agreement signed with Trønder-Avisa to install Newscycle Advertising at the media group’s properties in Norway. The agreement includes multiplatform publications Namdalsavisa, Inderøyningen, Steinkjer-Avisa, Snåsningen and Lokalavisa Verran Namdalseid.
Trønder-Avisa will use Newscycle Advertising to manage its entire digital, print and mobile advertising operations. The new system will be fully integrated with the group’s existing Newscycle Content editorial software.
"Newscycle Advertising has a built-in CRM functionality which is key to us,” said Harald Hustad, Market Director at Trønder-Avisa. “Besides that, we are impressed by the system’s flexibility and are looking forward to access the system on our devices - that will be a great help in our daily work."
Newscycle Advertising is a flexible and expandable system designed to improve workflows and increase digital advertising business. With the new advertising management system, Trønder-Avisa will be able to explore new revenue opportunities by increasing sales efforts with a focus on cross-media ad sales.
"Trønder-Avisa is a highly-valued Newscycle customer,” said Jonas Bringle, Newscycle Vice President EMEA Sales. “Installing Newscycle Advertising integrated with existing Newscycle content management software is a strategic move for Trønder-Avisa. Newscycle is proud to provide the group with a modern advertising system and to be a part of maximizing future growth at Trønder-Avisa.”
www.newscycle.com
