Danish publisher creates engaging audience experience with Newscycle's digital system
NEWSCYCLE Solutions announces Mediehuset Herning Folkeblad, a multimedia company in Herning, Denmark, is live on Newscycle Digital for the news group's three main newspaper websites— Midtjyllands Avis, Herning Folkeblad, and Ikast Avis.
The new digital content management system is fully integrated with the group's existing Newscycle Content editorial workflow software.
Mediehuset Herning Folkeblad reports that implementing the Newscycle systems has furthered its multi-channel publishing reach, meeting goals to increase and retain audience engagement.
"We are very happy to be live with our new digital system," said Thomas Bank Møller, Mediehuset Herning Folkeblad. "With Newscycle software, we are flexible with our audience and can deliver the news how they want it. We reach our readers with up-to-the-minute content through all channels, and the system streamlines the production process so that all media assets are readily available to our staff."
With Newscycle Digital, Mediehuset Herning Folkeblad has created a unified, collaborative enterprise-wide environment with aligned resources and shared digital assets. Newscycle Digital provides the Mediehuset Herning Folkeblad websites with powerful tools necessary to serve high volumes of content to multiple digital channels. The combination of the Newscycle content and digital systems optimizes workflows, meeting the media group's need for best-practices production processes and content consistencies across all delivery channels.
"We are honored to expand our long-lasting relationship with Mediehuset Herning Folkeblad," said Jan Thorsen, regional business manager, Newscycle EMEA. "They are one of the most-forward thinking media companies in Denmark. We are excited that the system is live and proud that Newscycle Solutions is meeting their needs."
