Mediahuset Norran streamlines its advertising operations with new system from NEWSCYCLE Solutions
NEWSCYCLE Solutions (NEWSCYCLE) announces a new agreement signed with Mediahuset Norran (Norran) a Swedish news media company, to install NEWSCYCLE Advertising to manage its digital, mobile, and print advertising operations. The newspaper's geographic coverage includes the coastal city of Skellefteå and surrounding areas in Northern Sweden.
Norran will apply the unmatched functionality and flexibility of NEWSCYCLE Advertising to help increase sales and improve business processes. With the new advertising system, Norran benefits from streamlining its entire advertising operations allowing the company to respond quickly to new revenue opportunities.
Norran plans to use NEWSCYCLE Advertising to compete in its market by leveraging the system's cross-media ad selling abilities. The new software bundles digital with print ads that can deliver the advertiser's message to a targeted audience based on demographics, geography and content. The software also includes marketing metrics tools necessary for Norran to track and measure ad performance across multi-channels.
"Norran is a progressive newspaper with a strong local market and we are excited they have selected NEWSCYCLE Advertising to help meet their business strategies and efficiency goals," said Anders Christiansen, general manager, NEWSCYCLE EMEA. "The power and flexibility of our advertising platform allows Norran to create a very consultative relationship with their customers instead of concentrating on the processing side of advertising management."
