WU Wish will reward residents with realisation of their dreams
The Western Union Company has launched a global programme to mark the unveiling of their re-branded marketing platform, 'This is WU'. The new programme 'WU Wish' will encourage people to describe their hopes and aspirations for a family member or family situation and the WU Wish programme will make 10 of these wishes come true.
The company says its new branding platform focusses on creating connections, and WU Wish is an apt start to several other programmes that are slated to further enhance customer involvement, interaction and impact. The first phase of WU Wish will kick-off during the holy month of Ramadan.
"We conducted comprehensive market research - both qualitative and quantitative - across all our major markets, and we are now harnessing the results to refresh our brand communication and engagement with our customers," explains Marc Aubry, Vice President Marketing of MEA, APAC, EE and CIS regions.
"WU Wish is a uniquely designed programme that mirrors why people remit money to friends, family and loved ones. There is always a reason, and a story. Most people who send money home typically do it for someone else's welfare and well-being, or to ensure that someone else's aspirations are being met. These remittances are often accompanied by great personal sacrifice, and thereby, realising a dream for another person has a much higher value than just the price tag associated with it."
"At Western Union, we believe that these inspirational stories need to be heard, shared - and rewarded," says Aubry.
During Ramadan, Western Union will take its WU Wish platform further by awarding 10 consumers with AED10,000 each to fulfil a wish for someone else. In addition, they will also win travel vouchers worth AED10,000 each, in order to undertake personal visits to loved ones. Other programme prizes include weekly Iftar meals for up to 15 people, especially created and catered to the households of winning wish nominees. All winners will be chosen by draw.
Aubry said the programme was wide open to public participation, with every resident of the UAE getting one chance to make a wish on the website. Furthermore, Western Union customers who make a transaction can claim two wish nominations, and those who do so using their MyWU loyalty cards can avail of three nominations.
http://wuwish.com
