AWA Alexander Watson Associates have published The Linerless Label Market 2014 -- a third edition of their in-depth international market study of one of the emerging features of the pressure-sensitive label market in recent years.
A product identification concept which took its first steps in the 1980s, linerless labeling has now established a focused technology chain that has enabled it to take a small but definable share of the mainstream labeling market, both in primary product labeling and in variable information print.
In-depth market profile
The Linerless Label Market 2014 delivers an updated, independent, wide-ranging assessment of the various applications for pressure-sensitive labels today which do not involve the use of a release liner. One of the major technology drivers for linerless labels is the cost savings which may be made by eliminating a liner, along with productivity improvements and a 'leaner', more sustainable labeling process. Typical primary product label applications include supermarket meat, poultry and fish priceweigh tray prepacks (with additional thermal price/barcode print), as well as other options in foods, petrochemicals, and the home and personal care markets. The report details material, technology and machinery developments, to provide a focused insight into the current technology platform and the issues and challenges for label converters and end users, in the context of the pressure-sensitive label market as a whole.
The report concludes with a review of extant and emerging linerless technologies, and a directory of solutions providers, thus providing a readily-accessible market assessment for manufacturers, raw material suppliers, converters, and label users.
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