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Neschen goes shopping centre

Volksbank Speyer advertises using easy dot

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The Volksbank Kur- und Rheinpfalz presence in the Postgalerie shopping centre in Speyer is positioned to great promotional effect and designed to really catch the eye. Print service provider AHA!print used the film solvoprint easy dot 100 to cover an entire glass façade measuring 750 cm x 288 cm in this modern shopping mall.

The specialists for signmaking, lettering and digital printing chose our adhesive film especially for this assignment because its "dot-shaped" adhesive coating makes it easy to work with. Moreover, it is ideal for sticking to very smooth surfaces like glass. What's more, easy dot 100 meets the stringent statutory fire safety regulations governing public buildings such as shopping centres. The film can also be printed with environmentally friendly inks and be removed from glass façades without leaving residue.

Winning looks: a real eye-catching highlight

AHA!print used environmentally friendly solvent-free latex inks to produce these high-quality digital prints - flawless and in brilliant colours, and without generating emissions which are harmful to the environment. The latex inks used for the digital prints are water-resistant and resistant to colour changes caused by UV light even without elaborate surface lamination.

Just right, therefore, for marketing campaigns of limited duration such as the one by the Volksbank in Speyer. The Volksbank branches in Karlsruhe, Heidelberg, Frankfurt and Mannheim are soon to follow suit.

Neschen AG is exhibiting in the period 13-15 February at Wetec 2014 in Stuttgart (Hall 8, Stand B32) and in the period 16-20 February at EuroShop 2014 in Düsseldorf (Hall 10, Stand H21).

www.neschen.com

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